Adam Vidal
Chief Commercial Officer
Adam Vidal is a seasoned commercial leader with more than two decades of experience driving revenue transformation and market expansion across SaaS, fintech, and payments.
He has held senior roles with Visa, PayPal, and Basiq, where he led commercial strategy and execution through periods of significant growth and capital investment. Adam brings a disciplined, data-driven approach to scaling revenue operations and fostering high-performance cultures that deliver sustained enterprise value.
At Urbanise, he is responsible for leading the company’s commercial strategy, deepening customer and partner relationships, and accelerating growth across key markets. Adam believes growth is earned through delivering measurable value for customers and building partnerships grounded in performance and trust.