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Simon Lee

Chief Executive Officer and Executive Director

Simon joined Urbanise in 2019 from ASX listed public company BSA Limited where, since 2014, he had held senior finance roles including General Manager Finance.

Prior to this he worked in a number of finance, commercial and business development roles at Lendlease and UGL. He commenced his career in audit and M&A.

Simon has broad experience across corporate functions, operations, shared services, business development, client service and contract management.

Simon is a qualified Chartered Accountant (ICAEW) and holds a Bachelor of Laws (LLB) from the University of Exeter.

Dave Goldbach

Chief Financial Officer

​Dave Goldbach is the Chief Financial Officer at Urbanise and is responsible for planning, implementing, managing, and executing all finance activities. ​Dave brings strong financial, operational, and strategic expertise and broad experience working for global companies across multiple industry sectors.

Most recently, he was the Head of Financial Planning & Analysis and Strategic Initiatives and previously the Finance Integration Lead for Stryker South Pacific (a division of leading medical equipment manufacturer Stryker Corporation). In these roles, ​Dave oversaw a complex M&A integration and was responsible for enterprise-wide FP&A activities. Before that, ​Dave was Finance Director at Ola Rideshare ANZ and GM Commercial Finance at News Corp Australia. He also held various finance, strategy and commercial roles at engineering and services provider UGL Limited.

A Chartered Accountant, ​Dave began his career with KPMG Toronto and has an Honours degree in Business Administration from the Richard Ivey School of Business (University of Western Ontario).

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James Danaher

Executive General Manager - FM

James Danaher is the Chief Delivery Officer at Urbanise, responsible for the implementation and support of Urbanise products.


In his 20 years in professional services, James has worked in a variety of asset-intensive industries including utilities, transportation, entertainment, manufacturing, mining, facilities management and natural resources.

James has a proven track record in system implementation, stakeholder management, project management, support, pre-sales, and lead generation strategies with organisations across APAC, UK, Europe and Africa. He has a passion for providing excellent customer service and delivering successful outcomes for clients and stakeholders.


James holds a Bachelor of e-Commerce majoring in Accounting from the University of Queensland and is currently studying an Executive MBA at the University of Melbourne.

Grant Crawford

Executive General Manager - Strata

Grant Crawford is the Chief Technology Officer at Urbanise and is responsible for the creation and development of Urbanise products. Grant is an experienced IT professional with 20 years of experience across construction, infrastructure, and FM services industries.


Grant brings a wealth of knowledge and experience in embedding architectural and delivery methodologies to provide governance of the product road map and ensure alignment to business goals.


Most recently Grant held the Lead Architect role at Ventia while working on defining the overall solution architecture for Ventia’s digital work management platform. After almost 3 years with Ventia, Grant joined Utilligent, a technology management consulting firm focused on the utilities industry, as the Practice Manager and Principal Consultant; managing day-to-day consulting operations and leading a number of engagements.

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Françoise Debelak

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Ground Level,

201 Miller Street

North Sydney

NSW 2060

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